Ford Media
Apr 11, 2008
(VIDEO) “One of my favorite things to do is talk about the work I do,” said Johnson, who will be featured in Ford commercials and webisodes.
“The best part of Ford’s story is unfolding in the studios, labs, factories and dealerships, and we're opening the door a bit, so people can see inside,” said Jim Farley, Ford’s group vice president of Marketing and Communications.
“Customers are smart. When they meet our team and see what they’re working on, people will finally understand where the excellence in our products is coming from. That’s what this campaign is all about.”
Count Product Design Engineer Jason Johnson among them. He works on SYNC, a Ford-exclusive technology that allows users to control Bluetooth-equipped cell phones hands-free, using voice commands.