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Explore why your mother might not trust a self-driving car—and what the industry must do to earn it. A human-centered view on autonomy that considers more than artificial intelligence.

(VIDEO) Jason Johnson was one of the folks that invented Sync at Ford with Microsoft which not only transformed Ford cars but the industry as a whole. Now at Harman part of Samsung he is one of the smartest guys in the room that is making heads or tails of the pace of change in the tech world to invent UX design – and our daily lives - of the future.

“Most products are designed from a straightforward engineering focus: It works like this. But with a user experience approach, it’s about designing with empathy.”

“How do I want an autonomous driver to drive? I don’t want it to drive like my mother-in-law or my mother. I want it to drive like me,” Harman’s Jason Johnson says.

Simplifying design and reducing complexity while increasing computing power in the car to provide a user-centric experience is the only way the automotive industry can continue to innovate and break sales records.

In 2015, Jason came on board and created the HARMAN Connected Car User Experience (UX) Design Team, establishing themselves as experts in infotainment and connectivity – and automakers took notice.

(VIDEO) HANNOVER, Germany — Ford President and CEO Alan Mulally and Jason Johnson deliver the news to the information technology and automotive media at the 2011 CeBIT technology show in Hannover, Germany.

COLOGNE, Germany — “I often feel that I work for a technology or consumer electronics company that just also happens to make great automobiles.”

Alan Mulally committed Ford to be a leader in infotainment and driver-connect technology, and we delivered SYNC® with MyFord Touch.

(VIDEO) Ford Motor Company is launching a new corporate advertising campaign targeting the African American community that centers on the company’s strengths as it relates to quality, technology, the environment and the community.

LAS VEGAS — Ford Embraces In-Car Internet at Consumer Electronics Show

(VIDEO) “One of my favorite things to do is talk about the work I do,” said Johnson, who will be featured in Ford commercials and webisodes.