News

Jason Johnson was one of the folks that invented Sync at Ford with Microsoft which not only transformed Ford cars but the industry as a whole. Now at Harman part of Samsung he is one of the smartest guys in the room that is making heads or tails of the pace of change in the tech world to invent UX design – and our daily lives - of the future.

“Most products are designed from a straightforward engineering focus: It works like this. But with a user experience approach, it’s about designing with empathy.”

“How do I want an autonomous driver to drive? I don’t want it to drive like my mother-in-law or my mother. I want it to drive like me,” Harman’s Jason Johnson says.

In 2015, Jason came on board and created the HARMAN Connected Car User Experience (UX) Design Team, establishing themselves as experts in infotainment and connectivity – and automakers took notice.

Ford President and CEO Alan Mulally and Jason Johnson deliver the news to the information technology and automotive media at the 2011 CeBIT technology show in Hannover, Germany.