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SAE International
Jun 10, 2019
“Most products are designed from a straightforward engineering focus: It works like this. But with a user experience approach, it’s about designing with empathy.”
Designing with empathy essentially means that product developers strive to make decisions that align with user needs and wants. “What matters are the answers to these questions: Are users accomplishing their tasks and goals? What are they going to tell their friends about the experience? And will that feedback be positive or negative?” Johnson said.
https://www.sae.org/news/2019/06/harman-designs-for-user-experience
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