top of page

Simplifying the Complex to Create Customer-Centric In-Vehicle Tech Design

Wards Auto

Aug 16, 2018

Simplifying design and reducing complexity while increasing computing power in the car to provide a user-centric experience is the only way the automotive industry can continue to innovate and break sales records.


There is no reason why people should mistrust vehicles being produced today or tomorrow, but if product design continues down its traditional path, this fate is almost inevitable.

© 2025 by Jason B. Johnson

Let's Connect

  • LinkedIn
bottom of page